Europe Digital Payments Overview 2025: Turkey Leads Eastern Europe in Digital Wallet Adoption - ResearchAndMarkets.com

The "Europe Digital Payments Overview 2025: Payment Methods, Trends, & Adoption Insights" report has been added to ResearchAndMarkets.com's offering.

How Digital Payments in Europe Will Experience Significant Growth in 2025, Driven by Innovation in Payment Methods and Shifting Consumer Habits.

Digital Wallets and Mobile Payments Surge in Europe

Digital wallets are taking the lead in Europe, driven by the widespread use of smartphones and growing consumer demand for secure, hassle-free payment options. In Western Europe, countries like the UK and Germany have seen over 20% of consumers use digital wallets weekly in 2024. Meanwhile, in Eastern Europe, Turkey has experienced significant growth, with digital wallet adoption rising from under 5% in 2017 to over 10% in 2023.

Cards Maintain Dominance, Contactless Gains Ground

Even with the rise of alternative payment methods, cards continue to dominate Europe's payment market. Contactless payments have gained momentum in countries like Germany and France, where consumers demand fast and secure options. In Eastern Europe, Turkey remains card-heavy, with credit and debit cards accounting for 65% of online payments in 2023, and the use of contactless cards is steadily increasing.

Instant Payments and Pay by Bank Gaining Popularity

Instant payments are becoming a key feature in Europe's payment landscape, fueled by consumers' desire for faster transactions. Pay by Bank services are growing, particularly in the Netherlands, where monthly usage is strong due to smooth integration with banking apps. In both Western and Eastern Europe, mobile and instant payment methods, like QR code payments in Turkey, are quickly becoming more widespread.

Questions Covered

• What share of European respondents expressed interest in trying Pay by Bank for online payments in 2024, and how many showed strong willingness?
• What is the weekly usage rate of digital wallets in the UK and France in 2024?
• What is the projected growth rate for non-cash transactions in Europe, and how does it compare to the growth of B2B transactions?
• What are the key factors driving consumer preferences for online payment methods in Europe in 2024?
• How does BLIK's popularity in Poland compare to other payment methods for online purchases in 2024?

Company Coverage:

• PayPal
• Apple Pay
• Visa
• Mastercard
• Girocard
• BankAxept
• Vipps
• MB WAY
• Multibanco
• TWINT
• MobilePay
• Klarna
• ViaBill
• Trustly
• Google Pay
• Bizum
• Dankort
• Intesa Sanpaolo
• UniCredit Bank
• Nexi Payments
• BKM Express
• Paycell
• BLIK
• Przelewy24
• PayU
• Revolut
• Yandex.Money
• Allegro
• Vinted

Countries Covered

• United Kingdom (UK)
• France
• Germany
• Spain
• Netherlands
• Italy
• Belgium
• Sweden
• Austria
• Switzerland
• Denmark
• Finland
• Norway
• Portugal
• Ireland
• Turkey
• Poland
• Czech Republic
• Hungary
• Greece
• Slovenia
• Romania
• Slovakia
• Serbia
• Lithuania
• Bulgaria
• Croatia
• Estonia
• Latvia

Key Topics Covered:

1. Key Takeaways

2. Management Summary

3. Regional Overview: Europe Payment Trends

3.1. Europe-Wide Digital Payment Usage Patterns

• Share of Respondents Using Digital Payments, by Category, in % of Respondents, 2024
• Digital Wallets Adoption by Category: In-Store, in % of Digital Payment Users, 2024
• Digital Wallets Adoption by Category: Online, in % of Digital Payment Users, 2024
• Digital Wallets Adoption by Category: In-App, in % of Digital Payment Users, 2024

3.2. Europe-Wide Transaction Volume and Payment Mix

• Total Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f
• Total B2B Non-cash Transactions Volume, in volume billions, 2018 & 2021-2024e & 2028f
• Payment Mix: New Payments vs Traditional Payments, In % of transaction volume, 2023

3.3. Instant Economy Consumer Trends in Western Europe

• Payment Method Usage Frequency in Instant Economy, in % of Consumers, 2024
• Willingness to Try Pay by Bank for Online Payments, in % of Respondents, 2024
• Features That Make Pay by Bank Appealing to Consumers, in % Respondents, 2024
• Top Reasons for Using a Credit Card Online, in % of Credit Card Users, 2024
• Factors Influencing Consumers' Preferences When Selecting an Online Payment Method, in %, 2024.

3.4. Western Europe E-Commerce Market Overview

• Retail E-Commerce Share, in % of Total Retail Sales, 2022-2028f
• Retail E-Commerce Sales, in USD billion, in % of Year-on-Year Change, 2022-2028f
• Online Retail Sales, in USD billion, 2023 & 2028f

3.5. Payments Revenue Trends and Projections in Europe, Middle East, and Africa

• Payments Revenue by Type, Commercial & Consumer in %, 2018 & 2023
• Share of Payment Revenue Value, in %, 2027f
• Payments Revenue Value, in USD trillion, 2013, 2018, 2020- 2023
• Payments Market Growth by Global Region, CAGR (%), 2022 - 2027f
• Payments Market Revenue Share by Global Region, in %, 2027f

4. Western Europe Online Payment Trends

4.1. UK

4.2. France

4.3. Germany

4.4. Spain

4.5. Netherlands

4.6. Italy

4.7. Belgium

4.8. Sweden

4.9. Austria

4.10. Switzerland

4.11. Denmark

4.12. Finland

4.13. Norway

4.14. Portugal

4.15. Ireland

5. Eastern Europe Online Payment Trends

5.1. Turkey

5.2. Poland

5.3. Czech Republic

5.4. Hungary

5.5. Greece

5.6. Slovenia

5.7. Romania

5.8. Slovakia

5.9. Serbia

5.10. Lithuania

5.11. Bulgaria

5.12. Croatia

5.13. Estonia

5.14. Latvia

For more information about this report visit https://www.researchandmarkets.com/r/efmotj

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