Cold Brew Coffee Market to Reach USD 2.65 Billion by 2032 with 13.86% CAGR Driven by Rising Global Coffee Consumption

Cold Brew Coffee Market By Product Type, Distribution Channel, Packaging Type, Consumer Type, Regional

NEW YORK, NY, UNITED STATES, January 21, 2025 /EINPresswire.com/ --
The Cold Brew Coffee Market was valued at USD 0.82 billion in 2023 and is projected to grow from USD 0.94 billion in 2024 to USD 2.65 billion by 2032. The market is expected to experience a compound annual growth rate (CAGR) of approximately 13.86% from 2025 to 2032.

The global cold brew coffee market is experiencing significant growth, driven by changing consumer preferences, a growing emphasis on health-conscious beverages, and increasing demand for convenient, ready-to-consume coffee. This surge in popularity is reflected in the rising sales of cold brew coffee products across diverse consumer segments, including millennials, Generation Z, working professionals, and health-conscious consumers. Cold brew coffee, known for its smooth, less acidic taste, is increasingly becoming a favorite among coffee enthusiasts. The market is poised for expansion, as innovation in product offerings and distribution channels continues to fuel its growth.

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Key Players:

Chameleon ColdBrew, Califia Farms, Stumptown Coffee Roasters, La Colombe Coffee Roasters, Dare Iced Coffee, Peet's Coffee, Keurig Dr Pepper, Dunkin' Brands, Suntory Beverage and Food, Cold Brew Coffee Company, Nestle, Blue Bottle Coffee, Starbucks, BrewDr Coffee, Ritual Coffee Roasters

Market Segmentation and Product Types

The cold brew coffee market can be broadly segmented by product type, distribution channel, packaging type, consumer type, and region. Each segment is contributing to the rapid evolution of the industry, with companies innovating to meet the evolving preferences of modern consumers.

By Product Type: Ready-to-Drink, Concentrate, Coffee Grounds

Among the various product types, ready-to-drink (RTD) cold brew coffee leads the market, catering to the growing demand for convenience and on-the-go consumption. Ready-to-drink cold brew is often preferred by busy working professionals and millennials who seek a high-quality coffee experience without the need for preparation. Concentrate and coffee grounds are also gaining traction as they offer customization and more control over the coffee strength. Concentrates, in particular, are popular among health-conscious consumers who prefer to adjust the strength of their brew to suit individual preferences. As consumer demand for premium coffee experiences grows, the availability of these products in various formats continues to drive market expansion.

By Distribution Channel: Supermarkets/Hypermarkets, Online Retail, Convenience Stores, Specialty Stores

The distribution channels for cold brew coffee have evolved significantly, with supermarkets and hypermarkets remaining dominant but online retail gaining substantial ground. Consumers are increasingly turning to e-commerce platforms for the convenience of having their favorite cold brew brands delivered directly to their doorsteps. Specialty stores and convenience stores also play key roles in distributing cold brew coffee, as they cater to on-the-go consumers who seek quick access to their preferred coffee beverages. As the market grows, there is a noticeable shift toward online retail as an essential sales channel, particularly post-pandemic, with more consumers preferring the ease of shopping from home.

By Packaging Type: Bottles, Cans, Cartons, Pouches

Packaging plays a pivotal role in the cold brew coffee market, with consumer preference leaning towards convenient and sustainable options. Bottles and cans are the most widely used packaging types, offering convenience for consumers seeking single-serve beverages. Cans, in particular, are growing in popularity due to their portability and ability to maintain the freshness and flavor of the coffee. Cartons and pouches are also gaining traction, especially among environmentally conscious consumers who prefer sustainable packaging solutions. Brands are increasingly focusing on eco-friendly packaging options to appeal to the growing demand for sustainable products.

By Consumer Type: Millennials, Generation Z, Working Professionals, Health-Conscious Consumers

The consumer demographic for cold brew coffee is broad, with millennials and Generation Z leading the charge. These generations value convenience, premium quality, and sustainability in their purchasing decisions. Cold brew coffee resonates with them due to its smooth taste and lower acidity compared to traditional coffee. Working professionals also represent a key consumer segment, as they often seek quick and refreshing beverages to fuel their busy lifestyles. Health-conscious consumers are drawn to cold brew coffee for its potential health benefits, such as being lower in acidity and offering antioxidants. The market's focus on catering to diverse consumer needs has spurred innovation and growth in the industry.

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Regional Analysis: North America, Europe, South America, Asia Pacific, Middle East and Africa

North America is currently the largest market for cold brew coffee, driven by the high demand for ready-to-drink beverages, especially in the United States. The country's coffee culture, along with a growing preference for convenient, premium coffee experiences, has created a fertile ground for cold brew coffee. Additionally, as consumers become more health-conscious, cold brew's smooth, less acidic nature appeals to a broader audience.

Europe is experiencing rapid growth in the cold brew coffee sector, with an increasing number of coffee enthusiasts embracing this brewing method. The growing coffee culture in European countries, coupled with the demand for premium, convenient beverages, has boosted the popularity of cold brew coffee. Furthermore, European consumers' increasing awareness of sustainability is driving demand for eco-friendly packaging solutions in cold brew coffee products.

In South America, the market for cold brew coffee is still in its nascent stages but holds substantial potential for growth. Coffee is deeply ingrained in the region's culture, and as global coffee trends gain momentum, cold brew coffee is expected to see a surge in popularity. Brazil, in particular, as one of the world's largest coffee producers, is poised to benefit from the rise of cold brew coffee as an innovative product offering.

The Asia Pacific region presents a significant opportunity for the cold brew coffee market, as countries like Japan, South Korea, and China are witnessing increased consumption of coffee. With a rising middle class and an expanding coffee culture, cold brew coffee is gaining traction as a premium, convenient beverage. The demand for cold brew coffee in Asia is expected to grow, particularly among younger generations and urban dwellers who are seeking modern, international coffee experiences.

In the Middle East and Africa, coffee consumption is steadily rising, particularly in urban areas. While traditional coffee remains dominant, cold brew coffee is gradually making its way into the region's market. The region's growing coffee culture, along with increasing consumer interest in healthier, low-acid beverages, is expected to contribute to the growth of cold brew coffee in the coming years.

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Market Drivers

Several factors are propelling the growth of the cold brew coffee market:

Changing Consumer Preferences: Consumers are increasingly gravitating toward cold brew coffee due to its smooth, less acidic taste compared to traditional hot coffee. This shift in taste preferences is encouraging manufacturers to invest in cold brew coffee as a viable product offering.
Rising Demand for Convenience: With busy lifestyles and increasing work pressures, consumers are opting for ready-to-drink coffee products that are easy to access and convenient for on-the-go consumption. Cold brew coffee, available in single-serve bottles, cans, and other portable packaging, caters to this demand.

Health-Conscious Consumers: As consumers become more health-conscious, they are seeking beverages with lower acidity levels and potential health benefits. Cold brew coffee’s smoother taste and lower acidity make it an attractive choice for health-conscious individuals.
Product Innovation: Continuous innovation in product offerings, including new flavors, packaging solutions, and variations in strength, is contributing to the expansion of the cold brew coffee market. Companies are also introducing organic, fair-trade, and sustainable cold brew options to appeal to socially responsible consumers.
Challenges

Despite the growth prospects, the cold brew coffee market faces several challenges:

High Production Costs: Cold brew coffee requires a longer brewing process, which can lead to higher production costs compared to traditional coffee. This may affect the pricing and profitability of cold brew coffee products.

Consumer Education: While cold brew coffee is gaining popularity, there is still a need for consumer education, particularly in regions where it is a relatively new product. Brands must invest in marketing and education to increase consumer awareness and drive adoption.
Competition from Other Coffee Beverages: The cold brew coffee market faces intense competition from other coffee beverages, such as iced coffee and nitro coffee, which offer similar benefits. Brands must differentiate their products to stand out in a crowded market.

TABLE OF CONTENTS:

1 EXECUTIVE SUMMARY
2 MARKET INTRODUCTION
3 RESEARCH METHODOLOGY
4 MARKET DYNAMICS
5 MARKET FACTOR ANALYSIS
6 COLD BREW COFFEE MARKET, BY FORM
7 COLD BREW COFFEE MARKET, BY CATEGORY
8 COLD BREW COFFEE MARKET, BY APPLICATION
9 COLD BREW COFFEE, BY REGION
10 COMPETITIVE LANDSCAPE

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