Porsche’s new Macan is the official electric vehicle of the 2024 Met Gala

As the luxury brand’s first large-scale fashion activation in the U.S., the new all-electric Macan will take center stage on fashion’s biggest night out

/EIN News/ -- Atlanta, Ga., April 23, 2024 (GLOBE NEWSWIRE) -- Porsche Cars North America, Inc. (“Porsche”) today announced that the Macan is the official electric vehicle of the 2024 Met Gala. In this role, select gala guests will be among the very first in the world to experience the new all-electric Macan as they ride to and from the event.

In parallel, Porsche is working with Vogue to produce a branded content series entitled True Essence, with an episode featuring Catherine Holstein, Founder and Creative Director of Khaite. Together with Vogue, Porsche will showcase the new car in digital and print ads, in addition to publishing other branded content on Vogue’s owned and social channels.

Rounding out the collaboration, the auto maker will provide a meaningful financial contribution to The Costume Institute to support and embolden its work in the arts.

“Porsche and fashion are connected, and have been for decades,” said Ayesha Coker, Vice President of Marketing for Porsche. “And the all-electric Macan will be no different, offering an unmatched level of customization to be as bold and unique as each and every one of our customers. Collaborating with The Met Gala is the perfect setting to elevate the striking new design of the Macan, as it is the must-attend-event in the world of fashion.”

Follow the action throughout the night on Vogue’s live stream. Much more information on, and beautiful images of, the pioneering new electric Macan – including the chance to create a car just as individual as its driver – can be found at: https://contact.porsche.com/usa/all-electric-macan/.

About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 198 independently owned and operated Porsche dealerships in the U.S., three Porsche studios and five satellite stores in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.

Photos and video footage are available to accredited journalists on the Porsche Press Database and on the Porsche Cars North America Newsroom.

Attachments

Jade Logan
                    Porsche Cars North America, Inc. 
                    +1.470.449.3805
                    Jade.Logan@porsche.us

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