Questions? +1 (202) 335-3939 Login
Trusted News Since 1995
A service for global professionals · Thursday, March 28, 2024 · 699,471,736 Articles · 3+ Million Readers

Global Rich Communication Services (RCS) Market Report 2019: Operator Implementations & Developments

/EIN News/ -- Dublin, Oct. 18, 2019 (GLOBE NEWSWIRE) -- The "RCS Update: The Direction of Messaging Services" report has been added to ResearchAndMarkets.com's offering.

The estimated number of monthly active users of Rich Communication Services (RCS) was approximately 215 million at the end of 2018. This modest number masks the developments in this area since the publisher last addressed the topic in 2017.

This report provides an update on the direction that RCS messaging has taken, looking at MNO and other stakeholder participation in this regard. It is intended to update operators in order to assist in the development of their approach to RCS messaging services going forward.

Background to the Report

Rich Communication Services (RCS) development has been guided by the GSMA. RCS is a multimedia messaging service that is based on MNO networks. It was originally intended to compete with over-the-top (OTT) messaging services (e.g. WhatsApp, Facebook Messenger), with the added advantage of being a universal mobile offering - like SMS - which is accessible to all mobile users (i.e. there is no app requirement):

When RCS messages are sent to recipients without RCS capability, the message is delivered by SMS, ensuring universality.

MNOs were initially reticent to adopt RCS, as it required an IP Multimedia Subsystem (IMS) architecture to coordinate media streams regardless of the technical enabler (e.g. IP-enabled or circuit switch-enabled). Revenue outlook failed to justify this investment at the time, see MWP report IP Multimedia Subsystem (IMS): Who Benefits? (November 2010). A lack of RCS standards also hindered uptake by operators, while web-based OTT messaging services thrived, as they capitalised on meeting consumers' advanced messaging needs.

This report provides an update on RCS developments, both in terms of operator implementations and the development of RCS business messaging services: MNO traction appears to be growing, standards are in place, high profile players like Google and Samsung are collaborating on Universal Profile RCS and commercial implementations of RCS business messaging are emerging. Mobile Market Development examines this progress in the context of the wider messaging market.

Report Content

Subsequent to this introduction, the remainder of the report is arranged in the following sections:

  • Section 3 provides the history of RCS and where it is to date in terms of adoption;
  • Section 4 outlines the potential for messaging services, both person-to-person (P2P) and business-to-consumer (A2P);
  • Section 5 examines what RCS supporters are doing to launch services around the world.

The report concludes with a summary of the main findings and recommendations for operators who developing their approach to RCS messaging.

Key Topics Covered

1 Overview
1.1 Key Infographic
1.2 Introduction
1.3 Three i3

2 Background and Content
2.1 Background to the Report
2.2 Report Content
2.3 Currency and Conversions
2.4 Further Questions and Feedback

3 Introduction to RCS
3.1 History of RCS
3.2 Universal Profile RCS 2.x Specifications
3.3 RCS Adoption

4 Messaging Potential
4.1 Messaging Market
4.2 P2P Messaging Business Case
4.3 Business Messaging (including A2P) Business Case
4.3.1 Early Success
4.3.2 OTT Business Messaging Competition

5 Key RCS Supporter Updates
5.1 Introduction
5.2 Google
5.3 Samsung
5.4 SK Telecom
5.5 Vodafone
5.6 Orange
5.7 Deutsche Telekom/T-Mobile
5.8 America Movil
5.9 Sprint
5.10 KDDI

6 Findings

7 Recommendations

Companies Mentioned

  • America Movil
  • Apple
  • Deutsche Telekom
  • Facebook
  • Google
  • Google Fi
  • GSMA
  • KDDI
  • Orange
  • Samsung
  • SK Telecom
  • Sprint
  • Telcel
  • T-Mobile
  • Vodafone

For more information about this report visit https://www.researchandmarkets.com/r/yax8ie

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

                    CONTACT: ResearchAndMarkets.com
                             Laura Wood, Senior Press Manager
                             press@researchandmarkets.com
                             For E.S.T Office Hours Call 1-917-300-0470
                             For U.S./CAN Toll Free Call 1-800-526-8630
                             For GMT Office Hours Call +353-1-416-8900
                    

Primary Logo

Powered by EIN News
Distribution channels: Culture, Society & Lifestyle, Science


EIN Presswire does not exercise editorial control over third-party content provided, uploaded, published, or distributed by users of EIN Presswire. We are a distributor, not a publisher, of 3rd party content. Such content may contain the views, opinions, statements, offers, and other material of the respective users, suppliers, participants, or authors.

Submit your press release