
Beige flag: Do global beauty brands understand Indian skin?
On Nykaa and Tira, the serums are 8% Glycolic, 2% Salicylic and 10% Vitamin C. On Insta, an NRI skinfluencer (ugh, they call themselves that!) is convinced that drinking soy-turmeric latte cured his acne. On billboards, global skincare brands claim that …